Indian Institute of Entrepreneurship (IIE) has developed a brand TRISSAM in order to provide an identity to the value-added products, produced by the native cluster artisan of Assam under the PMVDY scheme. The value added products are being marketed under this brand, with an intention of embedding the goodwill of the artisan communities of Assam. It represents an endeavor fueled by the skilled beneficiaries to produce quality products. Products related to various trades such as food processing, handloom, handicraft, etc. are marketed through this brand. Through 07 operational TRISSAM outlets in 04 districts of Assam, so far 150+ products are being marketed in Assam and also outside Assam. Further, the brand has so far participated in 80+ fairs and exhibitions held within Assam and across various other states of India generating a sales volume of Rs. 3.69 Crores till date.
Pradhan Mantri Van Dhan Yojana (PMVDY) now known as Pradhan Mantri Janjatiya Vikash Mission (PMJVM) is an unique scheme specifically designed for the socio-economic upliftment of Tribal population dewelling in the forest areas and largely dependent on Minor Forest Produces (MFP) for their day-to-day livelihood. The scheme was launched in Assam by IIE on 5th November 2019. The scheme is being implemented by Assam Plain Tribes Development Corporation Limited and Department of Tribal Affairs (Plain), Govt. of Assam as the State Implementing Agency and the Nodal Agency respectively. IIE being the resource agency has been effectively and efficiently implementing the project in Assam since its inception, while TRIFED is the sponsoring agency for the project. Under this scheme, a brand TRISSAM- From the Tribes of Assam has been formulated that provides an identity to the value-added products produced by the VDVKCs.